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Moreno Valley
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Bulletin Displays Freeway Signage Proposal

Moreno Valley

Summary

The council reviewed a proposal from Bulletin Displays, LLC to install up to six digital and static freeway billboards along SR-60 and I-215, generating about $6 million in development fees over 30 years. Residents raised aesthetic and light pollution concerns, while proponents pointed to municipal revenue and free civic advertising.

At a glance

Total mentions
1
Last 30 days
0

Last discussed Jan 20, 2026.

Impact analysis

💰Financial impact

Generates approximately $6 million in development fees over 30 years for the city.

✅Who benefits

The city budget, local nonprofits utilizing free ad space, and chamber members receiving discounts.

⚠️Who could be affected

Residents opposed to visual blight and nighttime light pollution along freeway corridors.

Mentions & discussions (1)

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